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Connecting an Instagram Social Account to mLabs: Step #2
Connecting an Instagram Social Account to mLabs: Step #2

Create the necessary permissions in Meta Business or Facebook Business Manager to connect the Instagram account to mLabs

Rafael Zindra avatar
Written by Rafael Zindra
Updated over 6 months ago

The process of connecting an Instagram account to mLabs is done through Facebook, according to the social network's rules.

Therefore, you need to have a Facebook page and full access granted to it in Meta Business.

Access to the Facebook Page - Meta Business Suite

To start verifying access, let's begin with the permission you have on the Facebook page.

1. Access your personal Facebook profile, click on the Main Menu available on the home screen, and go to the Pages option:

2. Click on the page you want to check access for:

3. Access the Meta Business Suite item located on the left side of the screen:

4. Open the accounts menu in the upper left corner of the screen:

5. Click on the gear icon located in front of the name of the business portfolio where the page is inserted:

6. When directed to the Users > People screen, click on your user:

7. Click the "Manage" button next to the page title:

8. Validate if the "full control" permission is granted to the page:

Note: If you don't have a Facebook page yet, find out how to create one here.

Access to the Instagram Account - Meta Business Suite

Next, make sure your access to the Instagram account is also active in Meta Business:

1. Still on the Users > People screen, go to the manage option available in front of the Instagram account:

2. Confirm if the full control access is enabled for the Instagram account:

Note: If the assets of the Facebook page and Instagram account have not yet been assigned to your user, find out how to configure them here.


Asset Configuration - Meta Business Suite

The user responsible for linking the Instagram account to mLabs must have full control access assigned to the Facebook page and Instagram account assets within the Meta Business Suite tool. Learn how to configure them and validate access in the step-by-step guide below:

Facebook Page Asset:

1. Upon completing the page creation process, click on the Meta Business Suite option displayed in the lower left corner:

2. Next, open the accounts menu available in the upper left corner of the screen:

3. Click on the item to create a business portfolio, fill in the required fields, and go to the create option:

4. Claim access to the created page for the business portfolio and click on "next":

5. If you wish, add other users to manage the page within the business portfolio and select the "next" option:

Note: If you were responsible for creating the business portfolio, the business admin access will be validated automatically:

6. Upon completion, you will be directed to the settings of the newly created business portfolio.

7. To complete your access to the page within the business portfolio, you will need to add it as an asset. To do this, click on the business assets option on the left side of the screen and go to the add item available in the "Facebook page" field:

8. Click on add an existing Facebook page:

9. Search for the page by name or URL and click next:

10. Check the box to agree to Meta's Terms of Service and click on the Claim Page item:

11. Click on "done" to complete the claim:

12. Upon completion, check the validation within the "people" tab, active in the left corner of the screen:

13. Within your access field, click on Manage below the page name and check if full control is enabled for your user:

That's it! Your access to the page asset has been completed correctly.

Instagram Account Asset:

Finally, configure the Instagram account asset within the business portfolio by following these steps:

1. Within the business portfolio settings screen in Meta Business Suite, access the Instagram Accounts tab:

2. Click on the Add option available in the center of the screen:

3. Agree to Instagram's Terms by leaving the box displayed on the screen selected and click Claim Instagram Account:

4. Enter the login details of the Instagram account you want to claim:

5. Once the account data processing is complete, click on the Assign People item available in the right corner of the screen:

6. Leave your name selected, enable the full control option, and click Assign:

7. Thus, access to the Instagram account will be completed!

Settings in Facebook Business Manager

If, when clicking to access Meta Business Suite, you are redirected to the old Facebook interface (Business Manager), learn how to check the settings through this step-by-step guide:

1. When creating the Facebook page, a business account will be created automatically within the Manager. Therefore, within the Pages tab, check if your access is displayed:

2. Access the Users > People tab in the top left corner of the screen and validate your user's access once again

By ensuring the settings, your access to the Facebook page will be validated!

Also, check if you have access to the Instagram account in Business Manager. To do this, follow this path:

1. Access the Instagram accounts segment active in the left corner of the screen and click on manage:

2. Check if the full control item is enabled for your user:

With this, your account access settings will be validated correctly, and you will be able to link the account to mLabs. 😊


Creating a Facebook Page:


Facebook provides a complete tutorial for creating a page in its Help Center. If you wish, you can access it through this link.

1. Access your personal Facebook profile, and in the menu on the left side of the screen, click on pages:

2. Select the option to Create new Page:

3. Fill in the fields indicated by Facebook and click Create Page:

The creation process will be completed, and Facebook will direct you to the page's home screen.

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