⚠️ Data tracking for LinkedIn is only available for Business (Company Pages) accounts.

To access LinkedIn insights data on mLabs, you need to click on “Reports” > “Follow-Up Reports”.

In the Follow up for LinkedIn you will have the following graphs:

Followers: This graph shows the number of followers your account had in the period you selected. Look at when your follower growth peaks were and see if you did something different. Note: This chart considers the balance between follows and unfollows for the selected period.

Follower Profile: Know the percentage of your followers in the following categories:

- Followers by country:

- Followers by region:

- Followers by segment:

- Followers by seniority:

- Followers by function:

- Followers by number of employees:

* All follower data is aggregated data from LinkedIn users who follow your page. The % displayed is calculated as Follows with these demographics / Total followers with standardized demographics.

- Competitors: Compare your performance on social media with those of your competitors! Track the number of followers of your competitors over time. Remember that above average growth can be an indication that your competitor is investing in paid media. And that's positive! We recommend that you have a constant media investment, however small. This will make your page grow more than it goes down.

- Best Posts: The Best Posts by Engagement chart shows which posts were your best in terms of organic engagement. That is, it only considers unpaid interactions (comments, clicks, reactions and shares on the post's total impressions).

The Best Posts by Interactions chart shows your posts with the most interactions and considers the sum of organic and paid interactions.

The Top Posts by Impressions chart shows your posts with the most impressions and considers the sum of paid and organic impressions.

Notes: The LinkedIn API does not report data for posts with native videos.

In order for the charts below to display paid media statistics on LinkedIn, you will need to be an admin or a registered user within this profile's LinkedIn Ads.

- Post by type: Different posts have different results! In this graph we show which types of posts (with images, videos, carousel...) had the best performance considering the average of interactions and the average of engagement. You can also filter the chart to understand which post types were the best based on the “Best Engagement” and “Most Interactions” criteria.

- Posts by day and time: In this chart you will see the best days and times to post according to the behavior of YOUR FOLLOWERS! Change the filters and see the days and times of your best posts based on the “interactions” and “impressions” averages.

- Mentions: In this table you will see some of the LinkedIn posts that mentioned your brand over the period.

To export a LinkedIn report in mLabs click on “Reports” and then on “Generate report”.

Choose the “New report” option.

On the next screen, enter the report name and choose the report type. See that we have some models ready. The coolest and most used is the “Custom”, where you choose what information you want for your report.

In this step, select the LinkedIn channel to generate your report.

Finally, in the last step, select the types of charts you want to add to your report.

After following all the steps, click on “Save Report”. Your report template will be ready.

Note: The report template is for you to save and use on any date when exporting. Then the report date will be set only when exporting the report in PDF, PPT or share link.

After saving your report template, click on the “edit” icon and then on “view”.

You will be taken to a new export screen. On this screen, you must choose the desired period of data:

On the left side, you can choose “Export” and choose between PDF or PowerPoint or “Share” and generate a link to this report.

Note: When you email the report, the person you sent will receive a link to the report. The “share” item also generates a share link for that report.
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