Performance
Unique Impressions: Refers to the number of times your page's content has been displayed to unique users.
Clicks: The number of times users have clicked on any content on your page, such as posts, links, or buttons.
Engagement Rate: A metric that shows the interaction of users with your page's content.
Reactions: Total reactions received in the period.
Comments: Indicates how many times your page's content has received comments from users.
Shares: Refers to the number of times your page's content has been shared by users on their own networks.
Comment Mentions: Shows how many times users mentioned your page in the comments of other posts.
Total Impressions: Views of your page's content that were not boosted by paid advertising.
Share Mentions: Indicates how many times users mentioned your page when they shared your content.
Followers: Represents the total number of users who have chosen to follow your page and receive updates of your content in their news feed.
Paid Followers: Refers to the number of followers acquired through paid advertising.
New Followers: Indicates how many new followers your page gained in a specific period of time.
Unique Visitors: Shows the number of unique users who visited your page during a specific period of time.
Visitors: Number of visitors by Industry, Seniority, Function, Employees, Country, and Geolocation (depending on the analysis dimension selected in the widget).
Page Views
Mobile Views: Refers to the number of times the page has been viewed on mobile devices such as smartphones and tablets.
Desktop Views: Indicates how many times the page has been viewed on desktop devices such as computers.
Page Views: Indicates how many times the LinkedIn page has been viewed in the period.
Insights: Refers to views of the insights section of your page.
Products: Indicates how many times the products section of your page has been viewed.
Jobs: Shows how many times the jobs section of your page has been viewed.
People: Indicates how many times the people section of your page has been viewed.
Home: Refers to views of the home page of your company on LinkedIn.
Life At: Shows how many times the "Life At" section of your page has been viewed.
Careers: Indicates how many times the careers section of your page has been viewed.
About: Refers to views of the "About" section of your page.
Posts
Published on: Refers to the date and time the content was published on the page.
Total Reactions: Total reactions received on the publication.
Comments: Total comments on all your publications.
Impressions: Views when the publication is at least 50% on the screen or when clicked, whichever comes first.
Shares: Indicates how many times the content has been shared by users on their own networks.
Clicks: Clicks on the publication.
Engagement: A metric that shows user interaction with the publication.
Video
Video Views: Two or more seconds of playback while the video is at least 50% on the screen, or a click on the CTA of sponsored videos, whichever comes first.
Video Reach: Refers to the total number of unique people who saw your video.
Watch Time: Indicates the total amount of time viewers spent watching your video.
Reactions
Like: Total "Like" reactions received on the publication.
Celebrate: Total "Celebrate" reactions received on the publication.
Support: Total "Support" reactions received on the publication.
Love: Total "Love" reactions received on the publication.
Insightful: Total "Insightful" reactions received on the publication.
Funny: Total "Funny" reactions received on the publication.
Note: The Followers metric, the Visitors metric, and all metrics in the Posts field are updated in real-time, bringing the numbers from now, regardless of the selected analysis period. Within LinkedIn itself, these data are also updated in this way.