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LinkedIn Pages Metrics Glossary

Learn the meaning of the main LinkedIn Pages metrics used in DashGoo

Fernando Vital avatar
Written by Fernando Vital
Updated over 10 months ago

Performance

Unique Impressions: Refers to the number of times your page's content has been displayed to unique users.

Clicks: The number of times users have clicked on any content on your page, such as posts, links, or buttons.

Engagement Rate: A metric that shows the interaction of users with your page's content.

Reactions: Total reactions received in the period.

Comments: Indicates how many times your page's content has received comments from users.

Shares: Refers to the number of times your page's content has been shared by users on their own networks.

Comment Mentions: Shows how many times users mentioned your page in the comments of other posts.

Total Impressions: Views of your page's content that were not boosted by paid advertising.

Share Mentions: Indicates how many times users mentioned your page when they shared your content.

Followers: Represents the total number of users who have chosen to follow your page and receive updates of your content in their news feed.

Paid Followers: Refers to the number of followers acquired through paid advertising.

New Followers: Indicates how many new followers your page gained in a specific period of time.

Unique Visitors: Shows the number of unique users who visited your page during a specific period of time.

Visitors: Number of visitors by Industry, Seniority, Function, Employees, Country, and Geolocation (depending on the analysis dimension selected in the widget).

Page Views

Mobile Views: Refers to the number of times the page has been viewed on mobile devices such as smartphones and tablets.

Desktop Views: Indicates how many times the page has been viewed on desktop devices such as computers.

Page Views: Indicates how many times the LinkedIn page has been viewed in the period.

Insights: Refers to views of the insights section of your page.

Products: Indicates how many times the products section of your page has been viewed.

Jobs: Shows how many times the jobs section of your page has been viewed.

People: Indicates how many times the people section of your page has been viewed.

Home: Refers to views of the home page of your company on LinkedIn.

Life At: Shows how many times the "Life At" section of your page has been viewed.

Careers: Indicates how many times the careers section of your page has been viewed.

About: Refers to views of the "About" section of your page.

Posts

Published on: Refers to the date and time the content was published on the page.

Total Reactions: Total reactions received on the publication.

Comments: Total comments on all your publications.

Impressions: Views when the publication is at least 50% on the screen or when clicked, whichever comes first.

Shares: Indicates how many times the content has been shared by users on their own networks.

Clicks: Clicks on the publication.

Engagement: A metric that shows user interaction with the publication.

Video

Video Views: Two or more seconds of playback while the video is at least 50% on the screen, or a click on the CTA of sponsored videos, whichever comes first.

Video Reach: Refers to the total number of unique people who saw your video.

Watch Time: Indicates the total amount of time viewers spent watching your video.

Reactions

Like: Total "Like" reactions received on the publication.

Celebrate: Total "Celebrate" reactions received on the publication.

Support: Total "Support" reactions received on the publication.

Love: Total "Love" reactions received on the publication.

Insightful: Total "Insightful" reactions received on the publication.

Funny: Total "Funny" reactions received on the publication.

Note: The Followers metric, the Visitors metric, and all metrics in the Posts field are updated in real-time, bringing the numbers from now, regardless of the selected analysis period. Within LinkedIn itself, these data are also updated in this way.

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