Google Maps - Mobile: Number of views of your business listing on Google Maps on mobile devices.

Google Maps - Desktop: Number of views of your business listing on Google Maps on desktop devices (computers).

Google Search - Desktop: Number of times your business listing appeared in Google search results on desktop devices (computers).

Google Search - Mobile: Number of times your business listing appeared in Google search results on mobile devices.

Searches with Business Profile Display: Number of times your business profile was displayed in Google search results.

Messages: Number of messages sent by customers to your business through the Google My Business messaging feature.

Ask for Directions: Number of times users requested directions to your business using Google Maps.

Calls: Number of phone calls made to your business from the Google My Business profile.

Website Clicks: Number of times users clicked the link to your business website from the Google My Business profile.

Bookings: Number of appointments made directly through the Google My Business profile.

Food Orders: Number of orders placed directly through the Google My Business profile (if applicable).

Menus: Number of times users clicked to view your business menu from the Google My Business profile (if applicable).

Google Search: Number of times your business listing appeared in Google search results, regardless of the device.

Google Maps: Number of views of your business listing on Google Maps, regardless of the device.

Total Interactions: Sum of all user interactions with your business profile, including clicks, calls, route requests, etc.

Views: Sum of all views of your business listing on Google Maps and in Google search results.

Impressions: Specific search terms that, when used by users, resulted in the display of your business profile in Google search results.

Total interactions: Sum of all user interactions with your business profile, including clicks, calls, route requests, etc.