Email Category

Hard Bounce: Emails that were not delivered due to invalid or non-existent email addresses.

Delivered: Total number of emails that were successfully delivered to the recipients' inboxes.

Opens: Number of times the emails were opened by recipients.

Soft Bounce: Emails that were not delivered due to temporary issues, such as a full inbox or temporarily unavailable server.

Clicks: Number of times the emails were clicked by recipients.

Spam Reports: Number of times the emails were marked as spam by recipients.

Unsubscribes: Number of recipients who opted out of receiving more emails by canceling their subscription.

Delivery Rate: Percentage of emails delivered in relation to the total emails sent.

Open Rate: Percentage of emails opened in relation to the total emails delivered.

Click Rate: Percentage of clicks in relation to the total emails delivered.

Spam Report Rate: Percentage of emails marked as spam in relation to the total emails delivered.

Leads: Number of contacts.

LP Visits: Sum of the number of times landing pages were accessed by visitors.

LP Leads: Sum of the number of visitors who converted into leads through the landing pages.

LP Conversion Rate: Percentage of visitors who converted into leads in relation to the total visitors of the landing page.

Pop-Up Visits: Sum of the number of times pop-ups were viewed by visitors.

Pop-Up Leads: Sum of the number of visitors who converted into leads through the pop-ups.

Pop-Up Conversion Rate: Percentage of visitors who converted into leads in relation to the total views of the pop-up.

Form Visits: Sum of the number of times forms were viewed by visitors.

Form Leads: Sum of the number of visitors who filled out and submitted forms, converting into leads.

Form Conversion Rate: Percentage of visitors who converted into leads in relation to the total views of the form.

Bounces: Sum of hard bounces and soft bounces, indicating the total number of emails that were not delivered.

Bounce Rate: Percentage of emails that were not delivered (bounces) in relation to the total emails sent.

Sales Funnel Category (metrics available only for RD Station Advanced plan customers)

Visitors: Number of people who visited your website or landing page.

Sales: Number of completed sales resulting from marketing campaigns.

Funnel Contacts: Number of contacts who entered the sales funnel from marketing campaigns.

Qualified Contacts: Number of contacts marked as qualified for sales.

Opportunity: Number of contacts marked as opportunities.

Visits: Unique people who entered the page during the period, regardless of the number of times.

Leads: Leads who converted at least once during the selected period. They are attributed to the channel of the first conversion.

Conversion Rate: Percentage of visitors who converted into leads in relation to the total visitors of the landing page.

Visits: Number of times the pop-ups were viewed by visitors.

Leads: Number of visitors who converted into leads through the pop-ups.

Conversion Rate: Percentage of visitors who converted into leads in relation to the total views of the pop-up.

Visits: Number of times the forms were viewed by visitors.

Leads: Number of visitors who filled out and submitted the forms, converting into leads.

Conversion Rate: Percentage of visitors who converted into leads in relation to the total views of the form.

Hard Bounce: Emails in the automation flow that were not delivered due to invalid or non-existent email addresses.

Delivered: Total number of emails in the automation flow that were successfully delivered to the recipients' inboxes.

Opens: Number of times the emails in the automation flow were opened by recipients.

Soft Bounce: Emails in the automation flow that were not delivered due to temporary issues.

Clicks: Number of times the emails in the automation flow were clicked by recipients.

Spam Reports: Number of times the emails in the automation flow were marked as spam by recipients.

Unsubscribes: Number of recipients who opted out of receiving more emails by canceling their subscription.

Delivery Rate: Percentage of emails in the automation flow that were delivered in relation to the total emails sent.

Open Rate: Percentage of emails in the automation flow opened in relation to the total emails delivered.

Click Rate: Percentage of clicks in relation to the total emails delivered.

Spam Report Rate: Percentage of emails marked as spam in relation to the total emails delivered.

Leads: Number of contacts in the automation flow.