Paid Profile Visits: The number of profile visits generated by the paid ad during the campaign. This metric is exclusively for Spark Ads.

Paid Profile Visit Rate: The rate of profile visits per impression generated by the paid ad during the campaign. This metric is exclusively for Spark Ads.

Paid Likes: The number of likes received on the video creative 1 day after a user views a paid ad.

Paid Comments: The number of comments received on the video creative 1 day after a user views a paid ad.

Paid Shares: The number of times your video creative was shared 1 day after a user views a paid ad.

Paid Followers: The number of new followers gained one day after a user views a paid ad. This metric is exclusive to Spark Ads.

Music Clicks: The number of clicks on the official music of your ad during the campaign.

Video Views: The number of times someone started playing your video. Replays will not be counted.

2-Second Video Views: The number of times your video was played for at least 2 seconds. Replays will not be counted.

6-Second Video Views: The number of times your video was played for at least 6 seconds. Replays will not be counted.

Video Views at 25%: The number of times your video was played at 25% of its duration. Replays will not be counted. Currently, Pangle data is not included.

Video Views at 50%: The number of times your video was played at 50% of its duration. Replays will not be counted. Currently, Pangle data is not included.

Video Views at 75%: The number of times your video was played at 75% of its duration. Replays will not be counted. Currently, Pangle data is not included.

Video Views at 100%: The number of times your video was played in full. Replays will not be counted.

Average Watch Time per person: The average time your video was played per single video view, including all time spent playing the video.

Average Video Playtime per Person: The average time your video was played per person, including all time spent playing the video. This metric is estimated.

Cost: The total estimated amount of money spent on the campaign, ad group, or ad during the selected period.

CPC (Destination): The average amount each click to a specified destination costs you.

CPM: The average amount of money spent per 1,000 impressions.

Impressions: The total number of times ads were displayed.

Clicks (Destination): The number of clicks on your ads leading to a specified destination.

CTR (Destination): The percentage of times people click on a specified destination after seeing your ad.

Conversion: Total conversions. The total count is calculated based on when each ad impression occurred.

CPA: Cost per acquisition, i.e., the average amount spent to acquire a customer.

CVR (Clicks): The conversion rate per clicks, representing the percentage of conversions relative to the number of clicks on the ads.

CVR (Impressions): The percentage of conversions from all impressions on your ads.

Real-Time Conversions: The total number of conversions that occurred in real-time during the campaign.

Real-Time CPA: Cost per acquisition in real-time, i.e., the average amount spent to acquire a customer based on the actual conversion time.

Real-Time CVR (Impressions): The percentage of conversions from all impressions on your ads in real-time. The total count is based on when the conversion actually occurred.

Real-Time CVR (Clicks): Real-time conversion rate per clicks, representing the percentage of conversions relative to the number of clicks on the ads in real-time.

Results: The final outcome achieved with the campaign.

Cost per Result: The average cost per outcome achieved.

Result Rate (%): The percentage of times outcomes were achieved relative to the total number of ad impressions.

Real-Time Result: Outcomes achieved in real-time during the campaign.

Real-Time CPR: Cost per outcome in real-time, i.e., the average cost per outcome achieved in real-time.

Real-Time results Rate (%): The percentage of times outcomes were achieved in real-time relative to the total number of ad impressions in real-time.