**Paid Profile Visits:** The number of profile visits generated by the paid ad during the campaign. This metric is exclusively for Spark Ads.

**Paid Profile Visit Rate: **The rate of profile visits per impression generated by the paid ad during the campaign. This metric is exclusively for Spark Ads.

**Paid Likes:** The number of likes received on the video creative 1 day after a user views a paid ad.

**Paid Comments:** The number of comments received on the video creative 1 day after a user views a paid ad.

**Paid Shares:** The number of times your video creative was shared 1 day after a user views a paid ad.

**Paid Followers:** The number of new followers gained one day after a user views a paid ad. This metric is exclusive to Spark Ads.

**Music Clicks:** The number of clicks on the official music of your ad during the campaign.

**Video Views:** The number of times someone started playing your video. Replays will not be counted.

**2-Second Video Views:** The number of times your video was played for at least 2 seconds. Replays will not be counted.

**6-Second Video Views:** The number of times your video was played for at least 6 seconds. Replays will not be counted.

**Video Views at 25%: **The number of times your video was played at 25% of its duration. Replays will not be counted. Currently, Pangle data is not included.

**Video Views at 50%:** The number of times your video was played at 50% of its duration. Replays will not be counted. Currently, Pangle data is not included.

**Video Views at 75%: **The number of times your video was played at 75% of its duration. Replays will not be counted. Currently, Pangle data is not included.

**Video Views at 100%:** The number of times your video was played in full. Replays will not be counted.

**Average Watch Time per person:** The average time your video was played per single video view, including all time spent playing the video.

**Average Video Playtime per Person:** The average time your video was played per person, including all time spent playing the video. This metric is estimated.

**Cost:** The total estimated amount of money spent on the campaign, ad group, or ad during the selected period.

**CPC (Destination):** The average amount each click to a specified destination costs you.

**CPM: **The average amount of money spent per 1,000 impressions.

**Impressions:** The total number of times ads were displayed.

**Raw Impressions:** The total number of times ads were displayed before any filtering or exclusion of invalid impressions.

**Clicks (Destination):** The number of clicks on your ads leading to a specified destination.

**CTR (Destination): **The percentage of times people click on a specified destination after seeing your ad.

**Conversion: **Total conversions. The total count is calculated based on when each ad impression occurred.

**CPA:** Cost per acquisition, i.e., the average amount spent to acquire a customer.

**CVR (Clicks):** The conversion rate per clicks, representing the percentage of conversions relative to the number of clicks on the ads.

**CVR (Impressions): **The percentage of conversions from all impressions on your ads.

**Real-Time Conversions: **The total number of conversions that occurred in real-time during the campaign.

**Real-Time CPA: **Cost per acquisition in real-time, i.e., the average amount spent to acquire a customer based on the actual conversion time.

**Real-Time CVR (Impressions):** The percentage of conversions from all impressions on your ads in real-time. The total count is based on when the conversion actually occurred.

**Real-Time CVR (Clicks):** Real-time conversion rate per clicks, representing the percentage of conversions relative to the number of clicks on the ads in real-time.

**Results:** The final outcome achieved with the campaign.

**Cost per Result:** The average cost per outcome achieved.

**Result Rate (%):** The percentage of times outcomes were achieved relative to the total number of ad impressions.

**Real-Time Result:** Outcomes achieved in real-time during the campaign.

**Real-Time CPR: **Cost per outcome in real-time, i.e., the average cost per outcome achieved in real-time.

**Real-Time results Rate (%): **The percentage of times outcomes were achieved in real-time relative to the total number of ad impressions in real-time.