The BRANDS screen is where you link the accounts you work with.

Also, on this page you can reconnect or remove your existing connections. If you have any expired permissions or have a problem with a connection, this is the place to go.

To add the network you need, click on "Add a new account" within the Brand you want.

On the following screen, choose the social network you want to connect to the brand. If a network is already selected (as is the case with Facebook Insights in the example below), it will give you the option to replace the connection. Otherwise, just click directly on "Connect".

After clicking on your chosen connection, you will need to grant access permission to Analytics. For Google ADS, for example, Google takes over with a permission page where you can select your Google account and allow access to Analytics.

You can add multiple accounts from the same data provider. To do this, just repeat the previous procedures mentioned above.

From then on, it's a matter of selecting another Google account and logging into that account. Always give preference to your Google MCC account.

After clicking on the “Allow” button, you are returned to the Analytics screen and the account is added to your Analytics user account as a new data connection.

In the second option, simply click to open your Brand and you will be able to connect the social networks within it:

Facebook Insights is data about pages and Facebook Ads is data about ad accounts. Facebook Ads is different and independent of Facebook Insights. If you have ad accounts (Ads) and manage pages on Facebook (Insights) you need to add both integrations.

You will connect in Instagram Business, Facebook Ads and Facebook Insights the personal Facebook profile that has administrative access to customer accounts. If it's your personal profile, connect it on this Analytics screen. The association part of the accounts of the respective customers will be on another screen.

Action buttons

When you add an account, some options are displayed within the Brand’s Connections.

1 – Reconnect – Channel management permissions are controlled by the social network itself, and they may expire when there is a change in password, email, administrative role, or simply for security reasons, so you can confirm your access to the account.

In this case, the platform will display the option to reconnect your account so that this permission can be updated:

Click the Reconnect button and follow the validation process requested by the network.

2 – Delete account – Deletes the channel and removes all data related to it.

ATTENTION: Whenever you change the password of an associated account, you will need to do the RELINK process in Analytics. If this procedure is not done, data will no longer be imported into your widgets.

Important: Accounts not used for more than 14 days (that are not making data requests to the data provider) may lose connection with Analytics and will therefore have to be “reconnected” so that the data provider (Google, Facebook etc.) re-authorize access.

After connecting your account, before generating a report you still need to associate it with the corresponding customer/brand.